The FADER Fort
The FADER has dedicated the past 13 years toward building an impeccable reputation for breaking artists including Kanye West, Bon Iver, Drake, and The White Stripes before any other publication, cementing its status as the primary source for cutting edge music discovery. The FADER FORT emerged onto the scene in 2001, and has since successfully brought the pages of the magazine and website to life with a highly curated experience. The FADER FORT stage at both SXSW and CMJ consistently showcases a range of established artists and acts that are soon to explode for the curious, and the in-the-know music fan.
THE FADER + VITAMINWATER #UNCAPPED
In the summer of 2013, vitaminwater partnered with The FADER for its third year to present #uncapped: a series of transformational musical events, dedicated to making boring Mondays more brilliant. 2013’s series promised fans intimate listening sessions taking place in traditionally mundane locations throughout new york city, including an auto body shop, a laundromat, and a library.
We kept the location a secret until just an hour before doors, and fans were given various opportunities to win access to each show through following artists including Earl Sweatshirt, JoJo, Solange, Travi$ Scott, b.o.b., and surprise guests including Kendrick Lamar, Trinidad Jame$, and Future via their social media platforms. Fans unable to attend were directed to check out exclusive interviews and performance videos on TheFADER.com and vitaminwater’s YouTube page the following day.
Long recognized for developing a variety of inspired and innovative events, The FADER is also known for producing exclusive, invite-only Issue Release Events to celebrate each premiere of the bi-monthly print publication. Featuring top-notch talent from all genres of music within each issue, these events succeed in bringing musicians and brands from the pages of the magazine to life.
With The FADER’s dedication to showcasing the best in emerging music and talent, The FADER’s Issue Release Events occur in both New York and Los Angeles, and have been recognized within the entertainment industry and among consumers for bringing a variety of high-level influencers and VIPs from music, film, fashion, art and entertainment together in one space.