The FADER utilizes its connections and influence on the media and consumer landscape to deliver clients’ messages and goals in a non-traditional way. In addition to developing in-house strategy and execution for The FADER and its media properties, The FADER PR develops impressive media results for clients across consumer goods, entertainment properties and non-profit agencies.


Strategic Product Seeding

The FADER leverages its relationships with influential members of the music, fashion and entertainment industry and connects them with various brands in organic ways. Through a developed product gifting initiative, The FADER and its editorial style team create targeted lists of individuals who will fit the brand and impact brand awareness. The FADER’s gifting program delivers product into the hands of influential individuals that will further the impact brand messaging and presence.