2018 Print Editorial Calendar

Issue # Cover Date Theme Space Due Creative Due On Sale
112 SPRING TBD 1.15.18 1.26.18 03.20.18
113 SUMMER TBD 04.16.18 04.27.18 06.19.18
114 FALL TBD 07.09.18 07.20.18 09.18.18
115 WINTER TBD 10.01.18 10.12.18 12.11.18

Audience

Readership

Readers per copy: 5
Regular reader (reads 3-4 out of 4 issues): 76%

Education

Attended or graduated college: 93%
Graduated college: 79%
Graduated 4-year college: 74%
Post-graduate degree: 26%

Vehicles

91% of subscribers own a vehicle
71% own a car
38% own an SUV

Alcohol

91% of readers ages 21-29 drank or were served alcohol in the past week
Beer (85%), wine (70%) and vodka (61%) were top three consumed beverages

Employment

Employed: 91%
Full-time: 77%
Part-time: 14%

Marital Status

Single: 65%
Married: 29%

In the past year,

81% of The FADER subscribers purchased a mobile device
34% of The FADER subscribers purchased a tablet
Subscribers purchased an average of 5 video games and spent 4 hours per week playing them
Subscribers spent $3,000 on online purchases
Subscribers spent an average of 20 hours online per week

Gender

Male: 75%
Female: 25%

Age

Under 18: 3%
18-24: 18%
18-34: 67%
21-29: 38%
21-34: 50%
25-34: 50%
35+: 30%
21+: 94%
Median age: 31.1

Household Income

$40K: 81%
$50K: 78%
$75K: 62%
$100K: 44%
$125K: 33%
$150K: 24%
Median HHI: $92K

Circulation

Print Run: 189,000
Newsstand Draw: 150,000
Newsstand Copies Sold: 58,500
Subscription Copies: 39,000
Digital Subcriptions: 12,500
Comp List: 5,000
Total Guaranteed Circulation Ratebase: 115,000

2018 Distribution Overview

The FADER has built a proprietary distribution network that includes Barnes & Noble and Hudson News. Additionally, The FADER has built a proprietary custom distribution network that includes: regional and local newsstands, music stores, premium footwear and apparel retail shops, boutique hotels along with a influencer comp list comprised of artists, athletes, DJs, producers, fashion designers.
State % State % State %
Alabama 0.40% Lousiana 0.60% Ohio 1.50%
Alaska 0.05% Maine 0.10% Oklahoma 0.25%
Arizona 0.16% Maryland 1.15% Oregon 0.60%
Arkansas 2.80% Massachusetts 2.80% Pennsylvania 3.30%
California 18.50% Michigan 1.25% Rhode Island 0.25%
Colorado 1.50% Minnesota 0.60% South Carolina 0.35%
Connecticut 0.75% Mississippi 0.20% South Dakota 0.02%
Delaware 0.20% Missouri 0.50% Tennessee 0.50%
Florida 5.00% Montana 0.05% Texas 3.30%
Georgia 2.00% Nebraska 0.25% Utah 0.14%
Hawaii 0.35% Nevada 2.00% Vermont 0.80%
Idaho 1.15% New Hampshire 0.10% Virgina 1.50%
Illinois 4.00% New Jersey 1.50% Washington 1.50%
Indiana 0.60% New Mexico 0.15% West Virginia 0.75%
Iowa 0.35% New York 25.40% Wisconsin 1.15%
Kansas 0.40% North Carolina 1.10% Wyoming 0.00%
Kentucy 0.20% North Dakota 0.03%
Region %
East S. Central 1.30%
East N. Central 8.50%
Middle Atlantic 30.20%
New England 4.80%
South Atlantic 14.05%
Pacific 21.00%
West S. Central 4.31%
West N. Central 2.15%
U.S. Total 91.50%
Country %
Canada 3.00%
England 3.00%
France 1.00%
Japan 1.00%
Other 0.50%
International Total 8.50%

2018 Rate Card

4 Color 1x 2x 3x 4x
FULL PAGE 17,411 17,098 16,541 15,753
Covers
COVER 2, PAGE 1 40,045 39,339 38,043 36,231
COVER 3 21,764 21,328 20,689 19,704

Mechanical Requirements

Full Page Width Height
Trim 9″ 10 7/8″
Bleed 9 1/4″ 11 1/8″
Live Area 8 1/2″ 10 3/8″
Spread Width Height
Trim 18″ 10 7/8″
Bleed 18 1/4″ 11 1/8″
Live Area 17 1/2″ 10 3/8″
Bleed 9 1/4″ 5 5/8″
Live Area 8 1/2″ 4 7/8″

Mechanical Requirements

All ads are to be supplied via FTP only to Filmo (prepress) server under appropriate issue number. Film is not accepted. Hi-res PDF format required. Embedded images should be 300 dpi or greater and CMYK. Color proof required and shipped to Filmo. Recommended color proof format is Fuji Pictro or equivalent

Please ask your sales rep for appropriate FTP and mailing address info for Filmo.

Binding Process

Perfect Bound

ADVERTISING PARTNERS

Accessories

Arnette – Brixton – Kangol – Oakley – Ray-Ban – Shwood – Vestal

Apparel

Ben Sherman – Burton – Calvin Klein – Diesel – Dickies – Edun – Fred Perry – Gap – Guess – H&M – Kenneth Cole – Lacoste – Levi’s – LRG – Marc Jacobs – New Era – Nike – Original Penguin – Polo Ralph Lauren – Quiksilver – Rocawear – Uniqlo

Automotive

Cadillac – Chevrolet – Chrysler – Dodge – FIAT USA – Ford – Harley-Davidson – Honda – Honda Motorcycle – Infiniti – Jeep – Lexus – Mazda – Mercedes-Benz – Mini – Nissan – Toyota – Scion – Subaru

Food, Beverages

Body Armor – Coca Cola – Dentyne – Mt. Dew – Pepsi – Powerade – Red Bull – smartwater – Sprite – vitaminwater

Financial

American Express – State Farm

Entertainment

A&E – AEG Live – AMC – Bowery Presents – Cartoon Network/Adult Swim – Comedy Central – ESPN – Fox Searchlight – Fuse TV – HBO – IFC – Lincoln Center – Livenation – MSG Entertainment – MTV – Showtime – Slacker – Syfy Channel – Vh1

Footwear

Airwalk – Asics – Converse – Doc Martens – Fluevog – Havaianas – K-Swiss – Nike – Palladium – Puma – Reebok – Royal Elastics – Sorel – Steve Madden – Timberland – Vans

Grooming

AXE – Coty Lancaster – Diesel Fragrance – Estee Lauder – Juicy Fragrance – L’Oreal – Garnier – Old Spice – Gillette – Schick

Miscellaneous

A.S.C.A.P. – Full Sail – Guitar Center – Hard Rock – Joola USA – Kid Robot – Owens-Illinois – Product (RED) – Southwest Airlines

Music

Arts & Crafts – Astralwerks – Atlantic – ATO – Barsuk Records – Beggars Group – Blue Note – Capitol – Domino – Duck Down – Epitaph – EMI – Empire Distribution – Ghostly – Glassnote Entertainment – J Records – Jagjaguwar – Mexican Summer – Mute – Nettwerk – New Line – Warner Music – Innovative Leisure – Interscope – Island Def Jam – Jive – Kemado Records – Kitsune – Koch – livemixtapes – Matador – Merge – Ninja Tune – RCA – Red Eye Distribution – Rough Trade – Rhymesayers – Saddle Creek – Sci-fidelity Records – Secretly Canadian – Sony Music – Stones Throw – Strange Music – Sub Pop – Universal – Vagrant – Vice – Virgin – VP Records – Warp – Wind-Up

Spirits & Beer

Absolut – Amstel Light – Bacardi – Bass Ale – Belvedere – Budweiser – Bud Light Platinum – Bushmill’s – Captain Morgan – Ciroc – Colt 45 – Crown Royal – Dewars – Don Julio – Dusse Cognac – Goose Island – Grey Goose – Heineken – Hennessy – Hob Nob Winery – Johnnie Walker – Red Stripe – Sailor Jerry – Sapporo – Sauza – Southern Comfort – Stoli – Tito’s Vodka

Technology

AOL – Apple – at&t – Beats By Dre – Best Buy – Boost Mobile – Bose – Canon – Casio G-Shock – Dell – emusic – Eskuche – Google Play – HP – HTC – Intel – LG – Motorola – Nokia – Microsoft – Polk Audio – Rdio – Serato – Shure Audio – SiriusXM – Skullcandy – Sonos – Sprint – TDK – T-Mobile – Verizon – Virgin Mobile – V-Tech