2019 Print Editorial Calendar

Issue # Cover Date Theme Space Due Creative Due On Sale
116 SPRING Style 02.12.19 02.18.19 03.26.19
117 SUMMER Summer Music 05.07.19 05.13.19 06.18.19
118 FALL 20th anniversary issue / fall fashion 08.06.19 08.12.19 09.17.19
119 WINTER Now 10.29.19 11.11.19 12.10.19

Audience

Readership

Readers per copy: 5
Regular reader (reads 3-4 out of 4 issues): 76%

Education

Attended or graduated college: 93%
Graduated college: 79%
Graduated 4-year college: 74%
Post-graduate degree: 26%

Vehicles

91% of subscribers own a vehicle
71% own a car
38% own an SUV

Alcohol

91% of readers ages 21-29 drank or were served alcohol in the past week
Beer (85%), wine (70%) and vodka (61%) were top three consumed beverages

Employment

Employed: 91%
Full-time: 77%
Part-time: 14%

Marital Status

Single: 65%
Married: 29%

In the past year,

81% of The FADER subscribers purchased a mobile device
34% of The FADER subscribers purchased a tablet
Subscribers purchased an average of 5 video games and spent 4 hours per week playing them
Subscribers spent $3,000 on online purchases
Subscribers spent an average of 20 hours online per week

Gender

Male: 75%
Female: 25%

Age

Under 18: 3%
18-24: 18%
18-34: 67%
21-29: 38%
21-34: 50%
25-34: 50%
35+: 30%
21+: 94%
Median age: 31.1

Household Income

$40K: 81%
$50K: 78%
$75K: 62%
$100K: 44%
$125K: 33%
$150K: 24%
Median HHI: $92K

Circulation

Print Run: 189,000
Newsstand Draw: 150,000
Newsstand Copies Sold: 58,500
Subscription Copies: 39,000
Digital Subcriptions: 12,500
Comp List: 5,000
Total Guaranteed Circulation Ratebase: 115,000

2019 Distribution Overview

The FADER has built a proprietary distribution network that includes Barnes & Noble and Hudson News. Additionally, The FADER has built a proprietary custom distribution network that includes: regional and local newsstands, music stores, premium footwear and apparel retail shops, boutique hotels along with a influencer comp list comprised of artists, athletes, DJs, producers, fashion designers.
State % State % State %
Alabama 0.40% Lousiana 0.60% Ohio 1.50%
Alaska 0.05% Maine 0.10% Oklahoma 0.25%
Arizona 0.16% Maryland 1.15% Oregon 0.60%
Arkansas 2.80% Massachusetts 2.80% Pennsylvania 3.30%
California 18.50% Michigan 1.25% Rhode Island 0.25%
Colorado 1.50% Minnesota 0.60% South Carolina 0.35%
Connecticut 0.75% Mississippi 0.20% South Dakota 0.02%
Delaware 0.20% Missouri 0.50% Tennessee 0.50%
Florida 5.00% Montana 0.05% Texas 3.30%
Georgia 2.00% Nebraska 0.25% Utah 0.14%
Hawaii 0.35% Nevada 2.00% Vermont 0.80%
Idaho 1.15% New Hampshire 0.10% Virgina 1.50%
Illinois 4.00% New Jersey 1.50% Washington 1.50%
Indiana 0.60% New Mexico 0.15% West Virginia 0.75%
Iowa 0.35% New York 25.40% Wisconsin 1.15%
Kansas 0.40% North Carolina 1.10% Wyoming 0.00%
Kentucy 0.20% North Dakota 0.03%
Region %
East S. Central 1.30%
East N. Central 8.50%
Middle Atlantic 30.20%
New England 4.80%
South Atlantic 14.05%
Pacific 21.00%
West S. Central 4.31%
West N. Central 2.15%
U.S. Total 91.50%
Country %
Canada 3.00%
England 3.00%
France 1.00%
Japan 1.00%
Other 0.50%
International Total 8.50%

2019 Rate Card

4 Color 1x 2x 3x 4x
FULL PAGE 17,411 17,098 16,541 15,753
Covers
COVER 2, PAGE 1 40,045 39,339 38,043 36,231
COVER 3 21,764 21,328 20,689 19,704

Mechanical Requirements

Full Page Width Height
Trim 9″ 10 7/8″
Bleed 9 1/4″ 11 1/8″
Live Area 8 1/2″ 10 3/8″
Spread Width Height
Trim 18″ 10 7/8″
Bleed 18 1/4″ 11 1/8″
Live Area 17 1/2″ 10 3/8″

Mechanical Requirements

All ads are to be supplied via FTP only to Filmo (prepress) server under appropriate issue number. Film is not accepted. Hi-res PDF format required. Embedded images should be 300 dpi or greater and CMYK. Color proof required and shipped to Filmo. Recommended color proof format is Fuji Pictro or equivalent

Please ask your sales rep for appropriate FTP and mailing address info for Filmo.

Binding Process

Perfect Bound

ADVERTISING PARTNERS

Accessories

Ray Ban – Casio G-Shock

Apparel

47 Brand – Calvin Klein – The North Face – Guess  – Levi’s  – New Era – Alpha Industries – Russell Athletic

Automotive

Cadillac – FIAT USA  – Ford  – Harley-Davidson – Infiniti – Jeep – Lexus – Mazda – Nissan – Toyota  – Land Rover – Lyft

Food, Snacks & Beverages

Coca Cola  – Sprite – Smartwater – vitaminwater – Pepsi – Red Bull – High Brew Coffee – Stumptown Coffee Roasters

Financial

Mastercard – American Express

Entertainment

Netflix – HBO – Showtime – Cartoon Network – Lionsgate – Comedy Central – Amazon Music – Apple Music – Beats1 Radio – Spotify – Soundcloud – Tidal – YouTube – TikTok – WAV

Footwear

New Balance – Vans – Clark’s – Converse – UGG – Nike – Palladium – Puma – Reebok – Sorel – Timberland

Cannabis

Cura Cannabis – Level Blends – Grenco Science

Record Label & Live Entertainment

300 Entertainment – Alamo Records – Arts & Crafts – Astralwerks – Atlantic – ATO – Barsuk Records – Beggars Group – Capitol – Domino – Duck Down – Epitaph – Empire Distribution – Collapsing Scenery – Ghostly – Glassnote Entertainment – Mute – Warner Music – Innovative Leisure – Interscope – Island Records – Def Jam  – Sony Music – Matador – Merge – Ninja Tune – RCA – Rough Trade – Saddle Creek – Sci-fidelity Records – Secretly Group – Governor’s Ball – Afropunk – Columbia Records – Sub Pop – Universal Republic – Apollo Theatre – AEG – Live Nation – NYC Parks Foundation

Beer, Wine & Spirits

Absolut – Bacardi Rum – Grey Goose – Budweiser – Pabst Blue Ribbon – Ciroc – Jack Daniels – Guiness – Avion Tequila – Martell Cognac – Crown Royal – Goose Island – Intrinsic Winery – Tito’s Vodka – Tanqueray – Smirnoff – Courvoisier – Effen Vodka – Hornitos – Miller Lite – Blue Point Brewing Co. – Espolon Tequila

Consumer Electronics & Tech

Apple  – Beats By Dre – Boost Mobile – Dell – Google VR – Google Pixel – Dropbox – Microsoft – Shure Audio – Hydrogen RED Camera – Sonos – Verizon – Pioneer – T-Mobile – Visible – WeTransfer – Ultimate Ears