TheFADER.com

TheFADER.com is the online nexus of all things FADER, a tastemaking institution and comprehensive guide to everything that matters in music and the global culture that surrounds it. TheFADER.com is updated with exclusive content including the newest in music, the latest style and the most crucial happenings in art and culture. Offering a blend of ambitious reporting, literary style, iconic photography, and striking, award-winning video storytelling to readers, The FADER creates a unique, essential, and inclusive space for discovery — celebrating some of the most important names in today’s culture and championing the next generation of creative pioneers.

TheFADER.com attracts more than 3 million unique visitors per month.

FADER Audience Demo:

  • Male / Female: 46% / 54%
  • Median Age: 25-34
  • HHI: $100K+

Audience Profile Index:

  • Automotive: 131
  • Fashion: 200
  • Music: 221
  • Movies: 244
  • Shopping: 197
  • Sports: 177
  • Television: 139
  • Travel: 280

*February 2019 comScore data

FDR_IMAC2_MEDIA FDR_MOBILE_MEDIA

Ad Unit Specifications

Banner Units Dimensions Max. Size Formats
Standard Leaderboard 728×90 150K

HTML5, RM, JPG/GIF/PNG, or tags

Standard Rectangle 300×250 150K HTML5, RM, JPG/GIF/PNG, or tags
Standard Mobile Leaderboard/Adhesion 320×50 150K HTML5, RM, JPG/GIF/PNG, or tags
Custom Responsive Leaderboard 1280×472 150K .JPG, .GIF, PSD
Custom Responsive Mobile Leaderboard 640×416 150K .JPG, .GIF, PSD
Custom Large Rectangle 640×416 150k .JPG, .GIF, PSD
Custom Adhesion  640×100 150K

.JPG, .GIF, .PSD

Newsletter 300×250 150K

.JPG, .GIF