Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead-of-the-curve music, style, and culture global media company and the unofficial guide to what’s next in music. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, mobile, and social media, including award-winning film and video, and sought-after experiential events. The FADER’s celebrated flagship live music event, FADER FORT, presents some of today’s most innovative programming and emerging artists to fans.