2019 Print Editorial Calendar
Issue # | Cover Date | Theme | Space Due | Creative Due | On Sale |
---|---|---|---|---|---|
116 | SPRING | Style | 02.12.19 | 02.18.19 | 03.26.19 |
117 | SUMMER | Summer Music | 05.07.19 | 05.13.19 | 06.18.19 |
118 | FALL | 20th anniversary issue / fall fashion | 08.06.19 | 08.12.19 | 09.17.19 |
119 | WINTER | Now | 10.29.19 | 11.11.19 | 12.10.19 |
Audience
Readership
Readers per copy: 5
Regular reader (reads 3-4 out of 4 issues): 76%
Education
Attended or graduated college: 93%
Graduated college: 79%
Graduated 4-year college: 74%
Post-graduate degree: 26%
Vehicles
91% of subscribers own a vehicle
71% own a car
38% own an SUV
Alcohol
91% of readers ages 21-29 drank or were served alcohol in the past week
Beer (85%), wine (70%) and vodka (61%) were top three consumed beverages
Employment
Employed: 91%
Full-time: 77%
Part-time: 14%
Marital Status
Single: 65%
Married: 29%
In the past year,
81% of The FADER subscribers purchased a mobile device
34% of The FADER subscribers purchased a tablet
Subscribers purchased an average of 5 video games and spent 4 hours per week playing them
Subscribers spent $3,000 on online purchases
Subscribers spent an average of 20 hours online per week
Gender
Male: 75%
Female: 25%
Age
Under 18: 3%
18-24: 18%
18-34: 67%
21-29: 38%
21-34: 50%
25-34: 50%
35+: 30%
21+: 94%
Median age: 31.1
Household Income
$40K: 81%
$50K: 78%
$75K: 62%
$100K: 44%
$125K: 33%
$150K: 24%
Median HHI: $92K
Circulation
Print Run: 189,000
Newsstand Draw: 150,000
Newsstand Copies Sold: 58,500
Subscription Copies: 39,000
Digital Subcriptions: 12,500
Comp List: 5,000
Total Guaranteed Circulation Ratebase: 115,000
2019 Distribution Overview
State | % | State | % | State | % |
---|---|---|---|---|---|
Alabama | 0.40% | Lousiana | 0.60% | Ohio | 1.50% |
Alaska | 0.05% | Maine | 0.10% | Oklahoma | 0.25% |
Arizona | 0.16% | Maryland | 1.15% | Oregon | 0.60% |
Arkansas | 2.80% | Massachusetts | 2.80% | Pennsylvania | 3.30% |
California | 18.50% | Michigan | 1.25% | Rhode Island | 0.25% |
Colorado | 1.50% | Minnesota | 0.60% | South Carolina | 0.35% |
Connecticut | 0.75% | Mississippi | 0.20% | South Dakota | 0.02% |
Delaware | 0.20% | Missouri | 0.50% | Tennessee | 0.50% |
Florida | 5.00% | Montana | 0.05% | Texas | 3.30% |
Georgia | 2.00% | Nebraska | 0.25% | Utah | 0.14% |
Hawaii | 0.35% | Nevada | 2.00% | Vermont | 0.80% |
Idaho | 1.15% | New Hampshire | 0.10% | Virgina | 1.50% |
Illinois | 4.00% | New Jersey | 1.50% | Washington | 1.50% |
Indiana | 0.60% | New Mexico | 0.15% | West Virginia | 0.75% |
Iowa | 0.35% | New York | 25.40% | Wisconsin | 1.15% |
Kansas | 0.40% | North Carolina | 1.10% | Wyoming | 0.00% |
Kentucy | 0.20% | North Dakota | 0.03% |
Region | % |
---|---|
East S. Central | 1.30% |
East N. Central | 8.50% |
Middle Atlantic | 30.20% |
New England | 4.80% |
South Atlantic | 14.05% |
Pacific | 21.00% |
West S. Central | 4.31% |
West N. Central | 2.15% |
U.S. Total | 91.50% |
Country | % |
---|---|
Canada | 3.00% |
England | 3.00% |
France | 1.00% |
Japan | 1.00% |
Other | 0.50% |
International Total | 8.50% |
2019 Rate Card
4 Color | 1x | 2x | 3x | 4x |
---|---|---|---|---|
FULL PAGE | 17,411 | 17,098 | 16,541 | 15,753 |
Covers | ||||
COVER 2, PAGE 1 | 40,045 | 39,339 | 38,043 | 36,231 |
COVER 3 | 21,764 | 21,328 | 20,689 | 19,704 |
Mechanical Requirements
Full Page | Width | Height |
---|---|---|
Trim | 9″ | 10 7/8″ |
Bleed | 9 1/4″ | 11 1/8″ |
Live Area | 8 1/2″ | 10 3/8″ |
Spread | Width | Height |
Trim | 18″ | 10 7/8″ |
Bleed | 18 1/4″ | 11 1/8″ |
Live Area | 17 1/2″ | 10 3/8″ |
Mechanical Requirements
All ads are to be supplied via FTP only to Filmo (prepress) server under appropriate issue number. Film is not accepted. Hi-res PDF format required. Embedded images should be 300 dpi or greater and CMYK. Color proof required and shipped to Filmo. Recommended color proof format is Fuji Pictro or equivalent
Please ask your sales rep for appropriate FTP and mailing address info for Filmo.
Binding Process
Perfect Bound
ADVERTISING PARTNERS
Accessories
Ray Ban – Casio G-Shock
Apparel
47 Brand – Calvin Klein – The North Face – Guess – Levi’s – New Era – Alpha Industries – Russell Athletic
Automotive
Cadillac – FIAT USA – Ford – Harley-Davidson – Infiniti – Jeep – Lexus – Mazda – Nissan – Toyota – Land Rover – Lyft
Food, Snacks & Beverages
Coca Cola – Sprite – Smartwater – vitaminwater – Pepsi – Red Bull – High Brew Coffee – Stumptown Coffee Roasters
Financial
Mastercard – American Express
Entertainment
Netflix – HBO – Showtime – Cartoon Network – Lionsgate – Comedy Central – Amazon Music – Apple Music – Beats1 Radio – Spotify – Soundcloud – Tidal – YouTube – TikTok – WAV
Footwear
New Balance – Vans – Clark’s – Converse – UGG – Nike – Palladium – Puma – Reebok – Sorel – Timberland
Cannabis
Cura Cannabis – Level Blends – Grenco Science
Record Label & Live Entertainment
300 Entertainment – Alamo Records – Arts & Crafts – Astralwerks – Atlantic – ATO – Barsuk Records – Beggars Group – Capitol – Domino – Duck Down – Epitaph – Empire Distribution – Collapsing Scenery – Ghostly – Glassnote Entertainment – Mute – Warner Music – Innovative Leisure – Interscope – Island Records – Def Jam – Sony Music – Matador – Merge – Ninja Tune – RCA – Rough Trade – Saddle Creek – Sci-fidelity Records – Secretly Group – Governor’s Ball – Afropunk – Columbia Records – Sub Pop – Universal Republic – Apollo Theatre – AEG – Live Nation – NYC Parks Foundation
Beer, Wine & Spirits
Absolut – Bacardi Rum – Grey Goose – Budweiser – Pabst Blue Ribbon – Ciroc – Jack Daniels – Guiness – Avion Tequila – Martell Cognac – Crown Royal – Goose Island – Intrinsic Winery – Tito’s Vodka – Tanqueray – Smirnoff – Courvoisier – Effen Vodka – Hornitos – Miller Lite – Blue Point Brewing Co. – Espolon Tequila
Consumer Electronics & Tech
Apple – Beats By Dre – Boost Mobile – Dell – Google VR – Google Pixel – Dropbox – Microsoft – Shure Audio – Hydrogen RED Camera – Sonos – Verizon – Pioneer – T-Mobile – Visible – WeTransfer – Ultimate Ears