TheFADER.com

TheFADER.com is the online nexus of all things FADER, a tastemaking institution and comprehensive guide to everything that matters in music and the global culture that surrounds it. TheFADER.com is updated with exclusive content including the newest in music, the latest style and the most crucial happenings in art and culture. Offering a blend of ambitious reporting, literary style, iconic photography, and striking, award-winning video storytelling to readers, The FADER creates a unique, essential, and inclusive space for discovery — celebrating some of the most important names in today’s culture and championing the next generation of creative pioneers.

TheFADER.com attracts more than 1 million unique visitors per month.

FADER Audience Demo:

• Male / Female: 46% / 54%
• Median Age: 25-34
• HHI: $100K+

Audience Profile Index:

• Automotive: 131
• Fashion: 200
• Music: 221
• Movies: 244
• Shopping: 197
• Sports: 177
• Television: 139
• Travel: 280